Daisy Daisy was founded in 2008 by brother and sister team Annabel and Nick. Annabel has a career background in retail and Nick is a qualified artist. Both have a passion for Fair Trade and a love of good design. They personally select all of the gorgeous items in the shop based on a combination of design merit and ethical credentials. At Daisy Daisy there is no compromise between style and ethics, you can have both! They are determined to show that Fair Trade can be fun, fashionable and affordable. This is why they purposefully try to keep their prices as reasonable as possible, after all, Fair Trade extends to you the customer as well!
They source the majority of their stock from BAFTS or WFTO accredited importers. In particular they like to support those producers working to improve the lives of marginalised women. Much of their felt is made by women who have been victims of human trafficking for instance. They also support a few smaller importers who are as yet unaccredited but who demonstrate exemplary commitment to the ideals of Fair Trade.
They are also committed to minimising environmental impact. A great many of the items in the shop are crafted using recycled materials such as aluminium, iron, paper and silk and where possible natural dyes and chemical free processes are used. They aim to use the minimum amount of packaging and to use bio-degradable materials where possible. The bubble wrap used is recyclable and packing chips are made from corn starch. They reuse as much as they can.
They also provide an easy, hassle-free online shopping experience besides the beautiful little shop in Godshill!